The first Thailand boutique dedicated to men’s and women’s wear just opened its doors in March. After Hong Kong, Macao, the Philippines, Seoul and Singapour, Vilebrequin is cementing its place as leader in high-end swimwear in Asia.
This new boutique is conceived as an ambassador for the St-Tropez lifestyle, providing a warm welcome to a clientele of both locals, hotel guests and visitors come to stroll in this temple of luxury and entertainment. The shop is ideally located in the Emporium Mall, in the heart of Bangkok. With a direct access to Emporium Suites by Chatrium, the five-star hotel, and to the Phrom Phong skytrain station, the mall benefits from an international and sophisticated clientele.
Inside the store, the stunning view of the sea and the tens of turtles – the symbol of the house – act as an invitation to pleasure and relaxation throughout the year. Inside, the white and azure blue color scheme inspired by Mediterranean buildings dominates, enhancing the light that bathes the space through the large windows. To this chic and summery palette are added subtle sand tones, which give the finishing touch to a place where everything speaks of travel and faraway beaches. The history of the label founded in 1971 in St-Tropez is recounted to shoppers by a wall of photographs and illustrations.
The boutique’s welcoming and laid-back atmosphere gives a pleasant foretaste of vacation whether for those heading to the beautiful beaches of Thailand or those wishing to take advantage of a relaxing moment in the pool in the heart of the city.
Sukhumvit Soi 24/26, Bangkok, Thailand
Telephone: +66 (0) 2 269 1000